Protein products have dominated store shelves for several years now – everything from protein bars to shakes, chips to baking mixes. Protein, specifically proteins from milk, have been shown to reduce risk factors for cardiovascular disease¹ and improve overall satiety². They’re also great for muscle recovery, on-the-go nutrition, and create functional benefits for a multitude of food categories. So, what is driving innovation in this market? Clear proteins. These proteins are capable of fortifying new categories of functional foods. They can be utilized at a range of concentrations, processes, and provide a clean and fresh flavor. In this blog, we’ll explore the benefits of clear whey proteins, how to use them, important formulation and processing considerations, and highlight PRObev™, our award-winning protein that is a leader in the clear protein category.

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